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Washing colder is a big step towards a brighter future for our planet, because every degree really does make a difference.

Challenge friends and family to lower the temperature next time they do their laundry and, when we hit 1 million pledges, we'll donate £100,000 to WWF's climate, polar and wider conservation work. We'll also make a donation for every Ariel PODS® Cold Wash special pack purchased3.



Every degree makes a difference

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Why cold wash matters

Lowering the temperature of your wash is the most important factor to reduce the environmental impact of the laundry process. Up to 60%1 of laundry's carbon footprint comes from heating the water - that's more than packaging, production and shipping!

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How cold wash helps

Turning your wash temperature down can save up to 60%4 energy in every wash, showing that every degree you choose, makes a difference.

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Storytelling partner

Can small changes at home really impact the environment?

Because the Arctic is warming twice as fast as the rest of the planet, we joined scientific leader, Martin Nielsen, and soil science geographer, Birgitte Danielsen, at their Arctic station in Greenland to find out.

Watch our video, created with our storytelling partner, National Geographic.



even in cold

In a world that’s getting warmer, we go colder. Ariel PODS® are designed to work effectively in cold to remove tough stains. Save energy, protect the clothes you love, and reduce your impact on the environment. Here's how it works:

Our inspired-by-nature Purezyme technology, targets tough stains even in cold water, to deliver a deep hygienic clean. It breaks stains into smaller pieces so they can be washed away more easily.



Guided by science, we're continually committed to reducing the impact of our products through innovation. The lifecycle analysis helps us identify the lifestages where small changes can have a big impact. While we've designed our products for colder washes, we're also acting on other areas to help make our products greener every day.

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Smarter ingredients

One of the ways Ariel's working to reduce its carbon footprint is through product innovation - finding new ingredients, like Purezyme, that give an outstanding performance in colder water.


Ariel is designed for colder temperatures, delivering outstanding stain removal in the 1st wash, even in cold.

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